DirectFire Media is a celebrity booking company, headquartered in both New York and Los Angeles. Our expertise lies in unscripted and alternative content, encompassing every facet of production and spanning across broadcast, cable and digital platforms.
We take pride in our commitment and dedication to our clients, securing the ideal celebrity talent that aligns with the essence of your series or project, ultimately bolstering the overall success of your content.
Innovation is our cornerstone, we thrive on pushing conventional boundaries, thinking outside the box to produce game changing results.
Clients
DirectFire Media works with distinguished producers and networks including some of the top influencers like Mr. Beast, Karl Jacobs, Rhett & Link, Markiplier, Jacksepticeye and more...
credits
Services
Talent Booking / Casting & Brokering
DirectFire Media excels in navigating all phases of development and production, spanning a broad spectrum of broadcast, cable, and digital platforms. Our adept team collaborates closely with clients to secure compelling celebrity guests across diverse genres, including unscripted shows, docu-series, reality programs, podcasts, talk shows, competition series, true crime stories, gaming content, and more.
We have the ability to book musicians, athletes, creators, influencers, actors and more. Beyond our expertise in booking celebrity guests, we possess considerable experience in celebrity attachment for a series whether it's in the development phase or headed into production.
Additionally, we take charge of managing production schedules, securing appearance releases, handling social media promotion, and negotiating with talent representatives when bookings extend beyond promotional purposes.
team
DIRECTFIRE MEDIA was founded by Braden Toomy and Susan Lawlor. They have a successful track record working in news and entertainment, with over 20 years experience.
Being former television and news producers we take pride in understanding the content and the demographic our client is trying to reach.
Braden Toomy
Braden Toomy, a former communications specialist in the United States Army, brings a rich reservoir of experience to the realms of news and entertainment production. His venture into this domain...
Braden Toomy, a former communications specialist in the United States Army, brings a rich reservoir of experience to the realms of news and entertainment production. His venture into this domain commenced at the Television Academy in New York City, where he refined the essentials of television production.
Braden made an impact by securing a pivotal production role on one of the industry's most iconic shows, Entertainment Tonight. Over several years, he played a key role in orchestrating and coordinating daily talent shoots featuring some of Hollywood's most prominent figures. His career then led him to the dynamic team at "Hard Copy," a groundbreaking celebrity news show recognized as one of the century's most innovative programs. Engaging with noteworthy political figures and celebrity personalities, Braden played a pivotal role in creating and generating some of the day's most impactful news stories. Braden's journey in the news industry extended to MSNBC News, where he skillfully managed and produced daily political segments on current events.
Braden then relocated to Los Angeles, where he assumed a crucial role at Paramount Studios. In this capacity, he oversaw and managed logistics for multimillion-dollar film productions on iconic sets.
After a remarkable period at Paramount, Braden was presented with a notable opportunity to join KCAL/CBS. There, he played a pivotal role in making substantial contributions to their daily live news broadcasts. Entrusted with overseeing editorial content, production, and the overall direction of daily news reporting, his responsibilities included strategic decision-making on news coverage, ensuring journalistic integrity, managing news teams, and upholding the quality and accuracy of news content. Collaborating closely with reporters, producers, and other staff, Braden actively shaped the news agenda and played a vital role in defining the identity and reputation of KCAL/CBS.
Susan Lawlor
Susan's collaborative journey with Braden Toomy commenced during her tenure at Paramount's "Hard Copy," where they formed a partnership in the fast-paced realm of breaking daily news stories. Following this...
Susan's collaborative journey with Braden Toomy commenced during her tenure at Paramount's "Hard Copy," where they formed a partnership in the fast-paced realm of breaking daily news stories. Following this, Susan's career led her to NBC News, where she took charge of producing celebrity specials such as "Headliners and Legends." These specials served as original biographies of some of the world's most notable figures, featuring one-hour episodes on luminaries like Tiger Woods, Kevin Costner, George Clooney, and Halle Berry. Her portfolio expanded to covering significant cultural events, including the USS Cole bombing, the Concorde Crash, and more.
Susan then transitioned into the talk show arena, playing pivotal roles in the season premieres of "Dr. Phil" and "Sharon Osbourne Show," contributing to their remarkable success and securing top ratings. Her journey extended into the realm of reality TV as she joined the original team of "Extreme Makeover" for ABC. After several successful seasons, she ventured into the digital landscape.
Susan made a significant move to AOL, where she played a pioneering role in establishing a celebrity booking department responsible for coordinating talent across more than 25 properties. In this role, she showcased her expertise in this emerging medium, pushing boundaries by bringing Hollywood's elite into the realm of the internet for interviews. At that time, it was a groundbreaking concept for celebrities to engage in web interviews, yet Susan successfully attracted numerous high-profile individuals, cross-promoting them across various AOL platforms for series like "Moviefone" and "Sessions."
During her tenure at AOL, Susan took on substantial responsibilities, including contract negotiations and talent outreach, contributing significantly to the success of several programming initiatives.
Fueled by a fervor for storytelling and an unwavering commitment to excellence, Braden Toomy and Susan Lawlor persistently influence the Entertainment landscape. Their creative prowess, coupled with extensive expertise, exemplifies their dedication to production and ensuring client satisfaction in both producing and booking endeavors. As they gaze into the future, they stand as a formidable force, prepared to embark on fresh ventures and consistently surpass expectations.
