DirectFire Media is a celebrity booking company, headquartered in both New York and Los Angeles. Our expertise lies in unscripted and alternative content, encompassing every facet of production and spanning across broadcast, cable and digital platforms.
We take pride in our commitment and dedication to our clients, securing the ideal celebrity talent that aligns with the essence of your series or project, ultimately bolstering the overall success of your content.
Innovation is our cornerstone, we thrive on pushing conventional boundaries, thinking outside the box to produce game changing results.
DirectFire Media works with distinguished producers and networks including some of the top influencers like Mr. Beast, Karl Jacobs, Rhett & Link, Markiplier, Jacksepticeye and more...
Conde Nast Entertainment Vanity Fair // GQ // Golf Digest // Teen Vogue // Vogue
E! Entertainment True Hollywood Story
BYUtv All Round Champion
ABC Television Network Extreme Makeover // Dancing with the Stars
Pineapple Street Media Podcasts You Want To Listen To
Den of Geek MLB Series
Snapchat Queen of Stylez
The Weather Network Climate Change
FOX Television Network The Masked Dancer // Hell’s Kitchen // Hypnotize Me // Domino Masters // Name That Tune // Alter Ego
CBS Television Network I Get That A Lot // The Price Is Right // Let’s Make a Deal
NBC Television Network Give
Hello Sunshine Master The Mess
TV Guide The Story Behind Friends // The Story Behind Everyone Loves Raymond // The Story Behind Mad Men // The Story Behind The Cosby’s // The Story Behind The Simpsons // The Story Behind Will & Grace // The Story Behind Home Improvement // The Story Behind E.R
Yahoo! Going There With Ana Gasteyer
Rooster Teeth Colton Dunn Show
TBS Say Yes To The Dress // Surprise X-Mas Carol
iHeartRadio What’s Trending Live Concert
IMDB Live at the Oscars // Live at the Golden Globes // Live at the Emmys // Sundance Film Festival Presents // San Diego Comic Con // Toronto Film Festival // Live at Cannes // New York Comic Con Live
Houzz My Houzz
Salvation Army Live Christmas Concert
Animal Planet We Love Puppies // Tanked
LATV LATV Culture // LATV Queer // LATV Latina // LATV Roots
Mecenas Media Bite Stop w/ Aarón Sánchez
Verizon Shaun White Show Obsessed // Make Talk // Top Golf: The Hook
Univision The Root
Food Network Worst Cooks In America: Celebrity Edition // Beat Bobby Flay // Battle of the Ages
History Channel My Best Car Ever // Toys That Built America
Investigation Discovery Totally Scandalous // The 90’s
Biography Channel Inspirations
Lifetime Network Glam Masters with Laverne Cox
Twitch Twitch Talks in San Diego // Twitch Talks in Amsterdam // Just Chatting With…
Code.org My Code
Group Nine Media Popsugar // Seeker // Thrillist
Vice No Mercy No Malice with Scott Galloway
BET Sundance Coverage
Marvista Entertainment Most Likely to Die
CNBC Marcus Lemonis Speaks
Interactive One Live in Studio
NuvoTV Jennifer Lopez in New York
Fuse Television Network Gabriel Iglesias Presents Fluffy’s Food Adventures // Made From Scratch
Aspire TV Come Cook with Me
A&E My $100K House
Madison Square Garden
Reelz Live at The Golden Globes // Revealed // Movies That Changed My Life
Terra Sharon Stone in Brazil
Participant Media Take Part in our Elections // Brain Food Daily // TasteMakers // Katrina: What Happened
Newport Beach Film Festival
Weather Channel Unstoppable // Alive // GridBreakers
Hulu McKenna Interviews
WorldLife Style Series What Is In Your Fridge // 8 Things I Can’t Live Without // Favorite Recipes From The Stars // Beauty Must Haves // Jet Setters
Relativity Media Evian Breast Cancer Awareness
Pop TV Don’t Blink
Books That Changed Our Lives
ConTV NYCC Live // Movie Night // Chicago Con
What’s Trending Live at SXSW
Clevver Media San Diego Comic Con // Clevver Now // Smosh Show // Daily Workout
Newsy My First President
ComicBook.com Gotham // Legends // BTS with Agents of Shield
Gizmodo Deadspin Series
Vox Media “Retro Tech: Futures w/ Marques Brownlee”
Iced Coffee Podcast
CBC Family Feud Canada
100Thieves Courage and Nadeshot Show // TBH w/ JHB // Pro Chef Cook Off // Boomer vs Zoomer
Complex: Verizon Digital Covers In The Know
Fuse + Don’t Cancel Me w/ Amara La Negara
Mythical Entertainment Good Mythical Morning // Ear Biscuits // A Hot Dog is a Sandwich // Last Meals
TigerBelly w/ Bobby Lee and Khalyla
Team Whistle All Days Off // No Days Off // Grind Mode // Meet the Pets // Home Team
Woodelf Media GO! w/ Tyler and Markiplier // Brain Leak with Jacksepticeye and CrankGameplays
Night Media Banter w/ Sapnap and Karl Jacobs // GeorgeNotFound // The Iced Coffee Hour w/ Graham Stephan and Jack Selby // JOLLY & Korean Englishman
FaZe Clan Rig Renovation
Homes & Gardens The Great Outdoors
Cinedigm NYCC Live
TakePart.com Election Specials
Buzz Media Celebrity Interviews
Flama Latinos in Hollywood
Discovery + Bodega Pictures Show // Celebrity Naked and Afraid
Talent Booking / Casting & Brokering
DirectFire Media excels in navigating all phases of development and production, spanning a broad spectrum of broadcast, cable, and digital platforms. Our adept team collaborates closely with clients to secure compelling celebrity guests across diverse genres, including unscripted shows, docu-series, reality programs, podcasts, talk shows, competition series, true crime stories, gaming content, and more.
We have the ability to book musicians, athletes, creators, influencers, actors and more. Beyond our expertise in booking celebrity guests, we possess considerable experience in celebrity attachment for a series whether it's in the development phase or headed into production.
Additionally, we take charge of managing production schedules, securing appearance releases, handling social media promotion, and negotiating with talent representatives when bookings extend beyond promotional purposes.
DIRECTFIRE MEDIA was founded by Braden Toomy and Susan Lawlor. They have a successful track record working in news and entertainment, with over 20 years experience.
Being former television and news producers we take pride in understanding the content and the demographic our client is trying to reach.
Braden Toomy, a former communications specialist in the United States Army, brings a rich reservoir of experience to the realms of news and entertainment production. His venture into this domain...
Braden Toomy, a former communications specialist in the United States Army, brings a rich reservoir of experience to the realms of news and entertainment production. His venture into this domain commenced at the Television Academy in New York City, where he refined the essentials of television production.
Braden made an impact by securing a pivotal production role on one of the industry's most iconic shows, Entertainment Tonight. Over several years, he played a key role in orchestrating and coordinating daily talent shoots featuring some of Hollywood's most prominent figures. His career then led him to the dynamic team at "Hard Copy," a groundbreaking celebrity news show recognized as one of the century's most innovative programs. Engaging with noteworthy political figures and celebrity personalities, Braden played a pivotal role in creating and generating some of the day's most impactful news stories. Braden's journey in the news industry extended to MSNBC News, where he skillfully managed and produced daily political segments on current events.
Braden then relocated to Los Angeles, where he assumed a crucial role at Paramount Studios. In this capacity, he oversaw and managed logistics for multimillion-dollar film productions on iconic sets.
After a remarkable period at Paramount, Braden was presented with a notable opportunity to join KCAL/CBS. There, he played a pivotal role in making substantial contributions to their daily live news broadcasts. Entrusted with overseeing editorial content, production, and the overall direction of daily news reporting, his responsibilities included strategic decision-making on news coverage, ensuring journalistic integrity, managing news teams, and upholding the quality and accuracy of news content. Collaborating closely with reporters, producers, and other staff, Braden actively shaped the news agenda and played a vital role in defining the identity and reputation of KCAL/CBS.
Susan's collaborative journey with Braden Toomy commenced during her tenure at Paramount's "Hard Copy," where they formed a partnership in the fast-paced realm of breaking daily news stories. Following this...
Susan's collaborative journey with Braden Toomy commenced during her tenure at Paramount's "Hard Copy," where they formed a partnership in the fast-paced realm of breaking daily news stories. Following this, Susan's career led her to NBC News, where she took charge of producing celebrity specials such as "Headliners and Legends." These specials served as original biographies of some of the world's most notable figures, featuring one-hour episodes on luminaries like Tiger Woods, Kevin Costner, George Clooney, and Halle Berry. Her portfolio expanded to covering significant cultural events, including the USS Cole bombing, the Concorde Crash, and more.
Susan then transitioned into the talk show arena, playing pivotal roles in the season premieres of "Dr. Phil" and "Sharon Osbourne Show," contributing to their remarkable success and securing top ratings. Her journey extended into the realm of reality TV as she joined the original team of "Extreme Makeover" for ABC. After several successful seasons, she ventured into the digital landscape.
Susan made a significant move to AOL, where she played a pioneering role in establishing a celebrity booking department responsible for coordinating talent across more than 25 properties. In this role, she showcased her expertise in this emerging medium, pushing boundaries by bringing Hollywood's elite into the realm of the internet for interviews. At that time, it was a groundbreaking concept for celebrities to engage in web interviews, yet Susan successfully attracted numerous high-profile individuals, cross-promoting them across various AOL platforms for series like "Moviefone" and "Sessions."
During her tenure at AOL, Susan took on substantial responsibilities, including contract negotiations and talent outreach, contributing significantly to the success of several programming initiatives.
Fueled by a fervor for storytelling and an unwavering commitment to excellence, Braden Toomy and Susan Lawlor persistently influence the Entertainment landscape. Their creative prowess, coupled with extensive expertise, exemplifies their dedication to production and ensuring client satisfaction in both producing and booking endeavors. As they gaze into the future, they stand as a formidable force, prepared to embark on fresh ventures and consistently surpass expectations.